Practical advice on inventory, cash flow, and running a smarter store. Written by a boutique owner, for boutique owners.
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You spent $10,000 at Market building out your denim wall. A customer searches "Agolde jeans near me." Your store doesn't show up. Here's why Shopify is sabotaging your brand pages...
Read more →You love Square. I love Square. It's beautiful. It's reliable. But here's the thing nobody talks about: Square is a great register. It's a terrible CFO...
Read more →You're doing your morning floor walk. You pass that rack of printed tunics near the back — the ones you ordered six months ago at Market. They're still there. And instead of marking them down, you tell yourself a lie...
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